what i do
Pop-Up Store Design
I can design and direct production of any and all elements necessary - signage, display materials, POS materials, carpeting, window treatments, menus, advertising, etc.
Wholesale, retail, consumer of all kinds. Paper and plastic bags, boxes of all types and sizes, tags, labels, POS consonant. While I best enjoy working with start-ups, I've worked with some big companies on some big product lines. I specialize in conceptualization and coordination of product lines.
I believe poster design is about three things: clarity, impact, and genre. Posters are a great source of human-scale advertising. I'm very versed in a wide array of genres and styles, and can make posters that will attract.
From scratch or as a remodel, I'm an expert at building and rebuilding seminal branding/identity systems. My experience with tangible and intangible visual elements enables me to understand parameters and pitfalls beforehand, while also allowing me to distill visual experience and meaning into forms with impact.
Old-fashioned paper, windows, concrete, wood, flooring, walls, web screens, windows, billboards, snowboards, skin, I can create or translate illustrations for almost any surface, bringing message and visual coordination to another level. I'm an excellent illustrator with a long list of credits and commissions, a great sense of touch, and skills in a wide variety of genres and styles.
I do both corporate and retail signage design. If you're a brick and mortar retailer your store's signage is - with a doubt- your most effective advertising, and I can create something that people will be attracted to and remember. Corporate-wise, I understand and can work within your design standards and have a long resume of wayfinding projects. I also have prepared and presented detailed signage and visual element proposals to city and county Design Review and Planning commissions throughout the area.
I believe an effective direct connection between customer and product not only encourages sales it also builds relationships that can last. Using all the staging elements necessary - rich backgrounds, focused lighting, embedded digital signage, figures, forms, etc. - we can create something with impact.
Injection Web Design
Existing or soon to be existing web designs can often use injections and inoculations to focus the UI and/or attract more eyeballs. I can direct or create that something extra that raises the view count exponentially.
Construction Enclosure Design
Designing a temporary enclosure can be difficult. First of all it has to be on a human scale - but it's important it's the right human scale - on foot or from a vehicle for example. Wrong and you're forgotten if not an irritant. Other specific risks include either over-, or under-promising the "coming attraction," or creating an enclosure that demonstrates a lack of imagination or integrity. I'll come up with a visual narrative that strikes the right chord.
This is where I and most designers cut their teeth. I believe in an underlying sense of organization and firmly believe that vibrancy and clarity are the key to successfully communicating in print. I've designed a wide variety of unique packaging, interesting books, vibrant children's books, quality catalogs of all types, attractive CD packages, and striking advertising campaigns.
I design specific and proprietary visual patterns for wallpaper, window treatments, backgrounds, fabric, products, and computer screens. I'm comfortable with a wide spectrum of styles and sources - from art historical to millennial. For commercial and residential customers.
I'm an expert on the colors of the area we live in, be they the sharp yellow Brentwood corn kernels, or the blue green leaves of the Live Oaks that dot our hills. I can translate these local colors into something tangible colors in paint, ink, fabric, and a wide array of substrates. Residential as well as commercial clients can benefit from having defined color palettes consonant with their immediate environment.
Sometimes the smartest thing to do is "talk over" the project before you start. It allows your ideas to germinate and exposes them to the light, which enables them to mature and develop. I can offer advice and direction at any link in the "food chain." As mentioned under Signage Design, I've also prepared and presented detailed proposals to city and county organizations throughout the area.
Social media buzz becomes a wildfire if it's paired with a tangible something. I'm a researcher by nature: I watch, I ask, I listen. I'll find or create the right ingredient for your rocket fuel.